liter V6 hybrid
117.3 hp per liter
(from Infiniti Press
Release) INFINITI ESSENCE: THE MAGNIFICATION OF
ROLLE, Switzerland (March 3, 2009) - The essence of the Infiniti
brand distilled into one car and then taken to the extremes to
satisfy the world’s most demanding car enthusiasts … this is the
Presented as a concept at the 79th International Motor Show of
Geneva, Essence is a celebration of Infiniti and its 20 years
history as a creator of performance cars. But equally it is an
inspiring exploration into the brand’s future.
The dramatic design, technology and performance statement is a
600PS, petrol/electric hybrid coupe with rear-wheel drive. What
Essence is not is merely an indulgent birthday present from Infiniti
This concept embodies Infiniti’s core values as an inspiration for
the future as much a celebration of the past. Essence showcases many
of the technologies, including hybrid, and design cues that will
distinguish Infiniti production cars of the coming years. And by
steering Infiniti’s guiding principle of “Inspired Performance” into
the super-performance, super-luxury coupe market for the first time,
it reaffirms Infiniti’s place among the world’s most exclusive and
vibrant car brands.
ESSENCE: AN OVERVIEW
• A front-engined,
two-seat, 600PS luxury coupe concept, 4.7m long
• First motor show preview of Infiniti’s petrol/electric hybrid
• Capable of vast speeds where conditions allow, zero emissions
where they don’t
• Rear-wheel drive for maximum driver involvement
• Fresh design language to influence future production models
• Previews new safety technology including Back-up Collision
• Minimalist and intensely driver-focused interior
• “New luxury” meets traditional Japanese craftsmanship
• Bespoke Louis Vuitton fitted luggage to maximise
ESSENCE: THE CONCEPT
“An Essence owner is
characterized by his or her fearless self confidence; he or she is
an intellectual hero rather than just a successful money maker.”
Francois Bancon, General Manager Advanced Product Planning
Essence began life not in the design studio but in Infiniti’s
product planning department. Francois Bancon, General Manager
Advanced Product Planning, and his team might not, at the start of
the project, have known how Essence would look, but they did know
what it had to be, why it had to exist – and who it would appeal to.
“Essence is a brand icon,” Francois Bancon said. “It is driven more
by a conceptual approach than by any design execution. It is not
just an object. It isn’t a teaser for a new model. It is solely
dedicated to Infiniti brand promotion, to demonstrate and advocate
the Infiniti unique values.”
The concept called for a very clear understanding of who the
super-luxury coupe’s potential customers would be. Painstakingly,
Bancon and his team of advanced product planners built up a picture
of a typical Essence owner. It was a profile that showed an
uncompromising, risk-taking 42-year-old passionate about the best
things in life, but equally passionate about not flaunting them.
“These consumers don‘t need to demonstrate to others,” said Bancon.
“They are already at the next step of achievement that leads to
rewarding themselves first.”
Francois Bancon went on: “We wanted a new way of mixing various
ingredients to get a car that was reserved but with a big presence,
something trendy but also indicating the next trend. We wanted a car
that aspired to become a cult. It had to be exclusive, smart and
mysterious. For the driver, it had to sum up the six-word essence of
Everything I want, nothing I don’t
ESSENCE IN DETAIL
1. DESIGN: DYNAMIC ADEYAKA
“The design embeds a
sense of mystery, a sense of being in the know. Essence is not about
showing signs of wealth and success.”
Shiro Nakamura, Senior Vice President of Design
With breathtaking good looks and perfect proportions, Essence exerts
a powerful pull on all those who love cars. It looks like a driver’s
car, one that would be right at home spearing down the world’s
grandest motoring routes.
But Essence is no aggressive sports car. Infiniti’s “Dynamic Adeyaka”
attitude ensures Essence is single-minded, but also inviting,
sophisticated and born of inspiration from both the human and
natural worlds. To further boost its emotional appeal, it features
details that bring a very modern take to some very old Japanese
The designers’ aim was to merge all existing Infiniti design cues
with fresh design language in a shape that the 20-year-old marque
has never before attempted. The result is highly sculptural yet also
very delicate. Essence speaks of power but not intimidation.
The bonnet is, as you would expect of an Infiniti, long, and the
rear deck short. Together with a flowing “wave” profile between
muscular front and rear wheelarches, Essence at first appears to be
in the classic sports car mould. But there is nothing retro about
The side window graphics bring a particularly innovative and
distinctive edge to the styling. The window appears to be resting on
a ledge, its razor sharp line in contrast to the concave sweep of
the upper body just below it. Imagine juxtaposing flowing water with
the stark outline of a canyon landscape.
The rear section also features complex surfacing with concave
“scoops” that flow down the rear pillars from one of Essence’s most
distinctive design cues: a C-shaped kink to the side windows’
trailing edge. Outlined by a wide flourish of stainless steel, it
adds instant movement to the car even when it is standing still.
One of the most distinctive details is the trim around the side air
vents. The simple yet delicate shape, finely finished in aluminium,
is based on the “kanzashi”, a hairpin used by women when wearing the
kimono. Other lines and details are inspired by the wide brush
strokes of Japanese calligraphy. Essence represents a successful
merging of iconic cultural cues with automotive aesthetics.
Essence’s front is characterised by Infiniti’s signature double-arch
grille, set at an angle that suggests the car is about to leap
forward. There is an illuminated Infiniti badge at its heart.
Rounded corners effectively hide the front overhang and make this
4.7m-long car appear anything but big in the flesh.
The grille is framed by subtle strips of stainless steel but there’s
little other trim and no other grilles or intakes, not even
foglights. At the front as over the rest of the car, Essence eschews
superfluous body embellishments that could interrupt the graceful
strength of the whole. The door handles are slithers of push buttons
flush with the body while even rear-view mirrors must make way for
minuscule cameras teased out of the A-pillars.
More familiar Infiniti cues include the lights. At the front the
signature L-shaped modules taper back on to the bulging guards,
picked out at their top edge by a row of LEDs. Slender fillets of
red light curve around the car at the back, overlapping with the
boot opening and framing the vestigial spoiler. Edged by more
stainless steel, the spoiler appears to have been pushed out from
within the car.
The windscreen flows back into a full glass roof that then tapers
down towards the boot opening – making just one more memorable view
of a car that doesn’t have a wrong angle to it.
On design, Essence is simple and amazingly complex, classical and
totally dynamic all at the same time. Most of all as the epitome of
“dynamic adeyaka” it boasts massive presence. Once seen, never
2. INTERIOR: DRIVER-FOCUSED
expression and the rich warmth of the human hand go far beyond
Shiro Nakamura, Senior Vice President of Design
For a driver’s car, the perfect driver’s cabin. Essence’s interior
is minimalist, ergonomic and totally focused on the job in hand: to
give the person behind the wheel a feeling of absolute control. And
yet all this driver focus goes hand in hand with a passenger area
dominated by comfort, calm and elegance to offer the kind of
hospitality that is so important to the Japanese people, and also to
The asymmetrical cabin is divided into two areas separated by a
large curving console between the seats that sweeps around to merge
with the centre of the dashboard. The result is two very distinct
cocoons. The driver’s side is themed black, the passenger’s “cocoon”
an earthy red.
A flat-bottomed steering wheel and chronometer-style dials announce
to the driver this is a serious performance machine. There are no
gimmicks or sci-fi solutions here, just single-minded dedication to
driving. Witness the technical nature of the displays, the short,
alloy-topped gear selector and, just in front of it another
finger-flick away, the bright red engine start button.
The car wraps itself around the driver who can quickly relax with
the Infiniti trademarks of supportive seat and perfect driving
position. There are more Infiniti cues such as the big gearchange
paddle shifters behind the wheel and the analogue clock in the
centre of the dash.
Infiniti designers believe the best functionality works behind the
scenes, appearing only when needed. They call this “hidden tech”,
and it’s the key to the functional minimalism that dominates the
control layout. By not baffling drivers with buttons or
overburdening them with information, Essence offers a sense of
well-being to everyone, allowing them to focus entirely on enjoying
the energizing driving experience.
With the materials used – leather, Alcantara, hand-painted wood
inspired by traditional Japanese lacquerware – the cabin exudes a
rich and inviting warmth. Attention to detail is such that even the
leather seams on the seat backs differ from left side to right side.
Why? So they can accurately reflect the way Japanese men and women
tie their kimonos.
Essence’s interior promotes a sense of well-being which is key to
the Infiniti driving experience.
3. DRIVETRAIN: POWER WITH
feel has been captured as natural dynamism, like energy rising from
Francois Bancon, General Manager Advanced Product Planning
Essence’s drivetrain is designed to meet the highest expectations of
owners by delivering the one thing everyone expects of an Infiniti –
sheer driving pleasure. In Essence that pleasure is taken to new
heights, at the same time as previewing an innovative green hybrid
Essence is unusual even in the rarefied atmosphere of the world’s
fastest road cars by being able to call on a mighty 600PS (592bhp).
The power guarantees high performance responses on any road, in any
situation. Essence is not, however, an intimidating sports racer.
Like the design, the performance is designed to be sophisticated and
unobtrusive – performance with a human touch.
The hybrid system is a logical extension of Infiniti parent group’s
groundbreaking green commitments. It offers power with efficiency,
and high performance with zero-emissions running, by combining a
petrol engine with an electric motor. These can work independently
or together as a “parallel” hybrid system.
In congested urban areas, the electric motor alone is all that is
needed for Essence to glide silently between stoplights, with no
When the traffic clears, Essence responds with a highway performance
that few cars could match. In “power assist” mode the full 600PS is
unleashed with both petrol and electric power working together.
A key difference over some other hybrid systems is that both the V6
and the electric motor feed their power only to the rear wheels.
Performance is more linear, response is crisper – and driving
pleasure further enhanced – as a result.
Infiniti’s familiar 3.7-litre V6 gasoline engine is fitted with twin
turbochargers, boosting power to 440PS (434bhp). A new
direct-injection fuel system ensures the engine works more
efficiently than ever in Essence.
Essence previews a new type of electric motor, called 3D Motor, that
was designed to meet tough requirements on size and power output.
The result is a particularly slim, disk-shaped motor that has twice
the torque of a conventional unit. Its design was achieved by 3D
magnetic field analysis to optimize the layout of the
electromagnetic coils and permanent magnets.
In Essence, the motor is positioned between the engine and
transmission and provides 160PS (158bhp), drawing power from a
compact lithium-ion battery pack in the boot area. Because the 3D
Motor operates in both propulsion and power regeneration modes, the
battery pack is kept charged up.
Optimized energy useage across the widest possible range of driving
conditions is guaranteed by two separate clutches which “switch in”
the motors as required. It is a system that needs no torque
converter, further enhancing responsiveness and driving pleasure.
4. SAFETY: A COLLISION-FREE FUTURE
On a global level,
Infiniti is committed to building safer vehicles equipped with
advanced safety technologies.
Essence previews some of the next-generation safety features that
will ensure Infiniti cars remain among the safest on the road. Chief
among them is a “Safety Shield” that goes a long way towards the
Infiniti engineers’ dream of a collision-free car.
The Safety Shield adds two new technologies to the Distance Control
Assist (DCA) and Lane Departure Prevention (LDP) systems that are
available in today’s production Infinitis. Side Collision Prevention
(SCP) and Back-up Collision Prevention (BCP) extend the
anti-collision shield all the way around the car.
With SCP, when the driver decides to change lanes, side-mounted
sensors activate a warning if an approaching vehicle is detected in
the driver’s intended lane. A yaw mechanism is then activated
through brake control of individual wheels to help prevent a
potential collision. Back-up Collision Prevention works in a similar
way, sensing a vehicle behind, giving the driver a warning but then,
if the warning is not heeded, activating the brakes automatically.
The warning system and pre-emptive safety features are designed to
help support the driver in an intuitive manner with minimal
5. PRACTICALITY: A VERY BESPOKE
The team behind Essence
harked back to an early motoring era to find the right solution for
carrying luggage. The result is as classy as luggage ever gets,
surprisingly practical and dreamily romantic. It also re-establishes
the historic ties between a carmaker and one of the best-known names
in luxury goods – Louis Vuitton.
Vuitton first worked with a coachbuilder – the famous Kellner
company ¬ – in 1908, equipping one of their early luxury limousines
with a set of bespoke luggage. Other coachbuilders quickly beat a
path to Vuitton’s door in Paris. Made-to-measure Vuitton trunks were
an integral feature of some of the greatest cars of the first part
of the 20th century.
The collaboration between Infiniti and Vuitton revives the idea of a
set of the highest quality luggage made to fit exactly a car’s boot
area. In Essence there are three rigid pieces: a matched pair of
slender briefcases atop a large trunk. All are made in the new
Damier Graphite canvas and feature sleekly integrated handles and an
overall design in harmony with the car itself.
There is hi-tech, too. A button on the key fob electrically opens
the boot lid, allowing the boot floor to slide silently rearwards.
This is one boot an owner will never have to struggle to access.
In a nod at tradition, the cases even bear the initials of their
owner – SN, standing for Shiro Nakamura, Senior Vice President of
6. INFINITI: 20 YEARS OF
The Essence has been 20
years in the making. For that is how long the essence of the marque
– its very being, a distillation of everything that Infiniti stands
for – has taken to reach its current state of perfection.
The idea behind Infiniti was first discussed in 1985 but it wasn’t
until November 1989 that the first Infiniti model was sold in North
America. Today it is the fastest growing luxury brand in the US.
But it is also far more than just a US brand. Today Infiniti has
more than 230 dealers in 15 countries with worldwide sales of
Infiniti’s success is down to many things, not least the “Dynamic
Adeyaka” attitude behind every Infiniti model. When Adeyaka meets
The Total Ownership Experience the result is the three pillars of
Infiniti: driving pleasure, hospitality and peace of mind.
All these values are perfectly summed up by Essence which is
revealed at the Geneva Motor Show of 2009 not only to coincide with
the marque’s 20th anniversary, but also in the midst of the brand’s
current challenge: to take on the European market