(from Ford Press
Release) FORD LAUNCHES WARRIORS IN PINK MUSTANG FOR 09,
DOUBLES CONTRIBUTIONS TO RACE FOR THE CURE
Ford unveils new
Warriors in Pink edition Mustang at the New York International
Auto Show to raise money for breast cancer education and
The company is
doubling its contribution to the Susan G. Komen Race for the
Cure to $500 for each Warriors in Pink Mustang sold.
Ford and its dealers
together have dedicated more than $95 million in cash and
in-kind contributions for breast cancer education and research.
NEW YORK, March 19, 2008
Ford Motor Company, which has dedicated more than $95 million in
cash and in-kind contributions for breast cancer education and
research for 14 years, announces today that it is doubling its
contribution to Susan G. Komen for the Cure each time it sells a
Warriors in Pink package for the 2009 Ford Mustang.
Thanks to the tremendous response from our dealers and customers to
the 2008 Warriors in Pink Mustang, we knew we needed to continue
offering the package, and were happy to be able to increase our
support for the Cure at the same time, said Connie Fontaine, Ford
Experiential Marketing manager.
Produced in a limited edition of 1,000 units, the Mustang with
Warriors in Pink package was designed exclusively in support of
Susan G. Komen Foundation for the Cure. New upgrades for the 2009
package are featured on the Ford display at the New York
International Auto Show.
Available on the Mustang V-6 Premium Coupe and Convertible models,
the Warriors in Pink package includes a unique grille and will add a
pink ribbon and pony fender badge, pink Mustang rocker tape
striping, charcoal leather seats with pink stitching, aluminum-spoke
steering wheel with pink stitching and charcoal floormats with pink
ribbon and contrast stitching.
Coupes also can be ordered with the all-new glass roof option. Three
body colors will be available: Black, Brilliant Silver and
Ford Warriors in Pink
Launched in 2006, the
Ford Warriors in Pink campaign recognizes the strength and courage
it takes to deal with the everyday challenges of fighting breast
Fords goal in 2008 is to donate more than $1 million for the Cure
through these sales of the special Mustangs, Warriors in Pink
apparel and other fundraising efforts.
The Warriors in Pink apparel collection for men and women feature
important symbols signifying the message of hope, strength and unity
in the commitment to the fight against breast cancer. All apparel is
available on www.fordcares.com, and 100 percent of net proceeds are
donated to Komen for the Cure.
The limited-edition 2009 Mustang with Warriors in Pink will be
available through Ford dealers this summer.
Mustang is one of the greatest automotive sales success stories of
all time. Nearly one out of every two sports cars sold in America is
a Mustang, and the Mustang is also Americas best-selling
About Susan G. Komen for the Cure
Nancy G. Brinker
promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen Race for the Cure, which helped launch the
global breast cancer awareness and education movement.
Today, Race for the Cure is the worlds largest grassroots network
of breast cancer survivors and activists fighting to save lives,
empower people, ensure quality care for all and energize science to
find the cures. Thanks to events like the Race for the Cure, the
foundation has invested nearly $1 billion to fulfill that promise,
becoming the largest source of nonprofit funds dedicated to the
fight against breast cancer in the world. For more information about
Susan G. Komen for the Cure, breast health or breast cancer, visit
www.komen.org or call 1-800 IM AWARE.
Ford Motor Company
Ford Motor Company, a
global automotive industry leader based in Dearborn, Mich.,
manufactures or distributes automobiles in 200 markets across six
continents. With more than 245,000 employees and more than 100
plants worldwide, the companys core and affiliated automotive
brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and
Mazda. The company provides financial services through Ford Motor
Credit Company. For more information regarding Fords breast cancer
awareness initiatives, visit