(from Nissan Press
Release) Nissans Denki Cube Electric Vehicle Concept Brings
Distinctive Spirit Into Play in New York Auto Show Debut
New York City is about to get a lesson in what happens when
geography meets geometry specifically, when the world, which is
round, meets the Nissan Cube, which is essentially square. The
occasion is the world debut of the Nissan Denki (Japanese for
electric) Cube Concept at the 2008 New York International Auto
The lithium-ion battery-powered Denki Cube electric vehicle concept,
which will be on public display at the Nissan exhibit at Jacob
Javits Convention Center from March 21 through March 30, was created
to draw attention to Nissan Motor Co., Ltd.s (NML) global
environmental efforts. It also serves as a preview of Nissans
future small car strategy for the North American market, which
includes plans to sell a redesigned gasoline-powered,
next-generation Cube at Nissan dealers in the United States and
Canada beginning in 2009.
The Denki Cube Concept is a fun way to expose American buyers to
one of Nissans most popular home market cars at a time when fuel
economy and packaging efficiency are on a lot of peoples minds,
said Al Castignetti, senior vice president, sales and marketing,
Nissan North America, Inc. Like the production Cube on which it is
based, the Denki Cube Concept is boxy yet charming, fashionable and
functional, and completely tuned in to todays needs for enjoyable
About the Denki Cube Concept
In creating the Denki Cube Concept, the designers started with a
well-defined canvas, the current-generation Nissan Cube. The iconic
Cube has always been the antithesis of traditional automotive style
square, minimalist, asymmetrical and humble yet also warm,
relaxing, practical and undeniably charming. To this solid
foundation, the Denki Cube adds a new EV powertrain and unique
exterior and interior treatments.
The Denki Cube Concepts exterior features fresh front and rear
styling treatments, including a new electric themed front grille
design with an AC power charging port, a radical lightning
headlight design and new bumpers and turn signal lamps. In the rear,
the signature Cube asymmetrical rear quarter area (with wraparound
glass on one side) has been enhanced by a new bumper with hidden
taillights. The roof sheet metal has been replaced with a full fixed
glass panel that enhances the interiors sense of wide-open space.
The Denki Cube Concept exterior also features new door mirrors and
unique 16-inch wheel covers. The finishing touch is provided by a
special white pearl paint and graphics.
Inside, the Denki Cube Concept reflects the designers intention of
creating a relaxing, moving social hub, like a favorite room in an
owners house. Though the production Cube offers three rows of
seating, the Denki Cube Concept offers only two rows and the
wheelbase has been stretched 9.4 inches in order to better
accommodate the lithium-ion battery cells. The newly designed front
and second row seats are joined by a revised instrument panel with
an IP-mounted shift button, a special steering wheel design and new
door panel and cargo area trim.
The biggest transformation from production Cube to Denki Cube
Concept is one that isnt visible the replacement of the standard
1.3-liter inline 4-cylinder gasoline engine with an electric motor
and laminated lithium-ion batteries located under the floor and
seats. The laminated structure and unique material technology offer
more power, energy and battery stability, as well as compact size
and packaging flexibility, versus conventional cylindrical
Nissans compact lithium-ion battery technology, one of the
companys traditional strengths, provides batteries with twice as
much energy compared with a conventional cylindrical battery of the
same type and safer operation due to the use of chemically stable
spine-structured manganese for the electrode material. In order to
better leverage Nissans lithium-ion battery capabilities, a new
company, Automotive Energy Supply Corp. (AESC), was jointly
established with NEC Corp. and NEC Tokin Corp. with the goal of
dramatically enhancing future battery performance and reducing
Nissan first had an electric vehicle in the road in 1947 and has
been field-testing lithium-ion batteries for more than ten years,
said Castignetti. Our ongoing goal is to dramatically enhance
future battery performance while reducing battery costs.
About Nissan Green Program 2010
Nissan Motor Co., Ltd.s (NML) mid-term environmental action plan,
Nissan Green Program 2010 (NGP 2010), is designed to fulfill
Nissans environmental philosophy of symbiosis of people, vehicles
and nature and contribute to a sustainable mobile society. NGP 2010
is specifically focused on reducing CO2 emissions both from Nissan
products as well as from day-to-day corporate activities.
Nissan is focused on three core areas related to the environment:
reducing CO2 emissions; reducing exhaust emissions; and accelerating
Highlights of Nissan Green Program 2010 include:
* Incorporating CO2 reduction as one of the key management
* Launch a three-liter car with a target of 2010; a
gasoline-fueled car that runs 100 kilometers on three liters of
* Expand availability of Flexible Fuel Vehicles (FFV) within the
next three years.
* Launch a Nissan electric vehicle early in the next decade.
* Develop an original Nissan hybrid vehicle targeted for launch in
* Accelerate development of plug-in hybrid technology.
* By 2010, reduce CO2 emissions from global manufacturing plants by
7% (per unit) compared to 2005.
The Nissan Green Program 2010 provides a transparent view of
Nissans future commitments to all aspects of environmental
management, said Toshiyuki Shiga, Chief Operating Officer, NML.
Nissan Green Program 2010 has been designed to address immediate
challenges as well as creating the foundation towards a long-term
sustainable business model.