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(from Lancia Press
Release) Lancia Ypsilon VERSUS will be introduced at the 2008
International Paris Motor Show
It will be introduced at
the 2008 International Paris Motor Show, a Lancia Ypsilon VERSUS
show car produced with the Versace Group brand that will also dress
the models on the stand with garments chosen to suit the expressive
motifs of the exhibition space. All this confirms the strong bond
between Lancia and the world of Fashion. Together with Design and
Cinema, Fashion is one of the brand's languages of reference, as is
borne out by the choice of Lancia cars as official vehicles for the
Milan fashion week.
The Lancia Ypsilon
continues to cause a stir, confirming its place as a true icon of
Italian design. This time, it is the turn of the Ypsilon VERSUS,
an original version created as a result of collaboration between
Lancia and Versus, a Versace Group brand that has always been a
byword for exquisite styling innovation. With its pronounced
tendency for a young, dynamic style, Versus reflects the taste of an
audience that is very aware of fashion trends and full of vitality.
Attention to detail, care over proportions and top-quality
workmanship and materials are the strengths of the brand
collections. So it seemed quite natural to combine the VERSUS brand
with Ypsilon, the Lancia model directed at the same young and
sophisticated audience.
The show car is the
forerunner of a special series that will be produced in a limited
edition (500 cars) and marketed from March 2009. The car confirms
Lancias interest in the world of fashion. Despite the apparent
differences between motoring and fashion, the two worlds actually
share important qualities such as talent, creativity and innovation.
The winning ingredients of world-renowned Italian style, in other
words.
The Ypsilon Versus show
car features certain exterior features of great visual impact.
Beginning with the special Bronzino Bronze body colour that bears a
screen-printed Versus logo on the roof. The exterior also boasts
bronze 16" alloy rims. The original bronze chrome finish is also
repeated on the grille, handles, moulding on the doors and rear
bumpers and tailgate handle, sporting the Versus logo.
The same strong
personality is evident inside, as borne out by special upholstery
produced with a band in a cloth that recalls the world of fashion
and a central area in brown leather with a Versus logo
heat-printed in relief, just as on the accessories produced by the
fashion brand.
The same craftsmanship
has been lavished on the pearl-effect leather of the head restraint,
adorned with an embossed VERSUS logo, on the dashboard and on the
door panels. Everything has been made even more elegant and
exclusive by detailing on the instrument panel, sill plate and
gearbox that also have the same bronze chrome finish as the exterior
features.
