hp per liter
(from Kia Press
Release) The all-new Kia Kee sports
coupe concept vehicle today made its U.S. debut at the North
American International Auto Show in Detroit. Previously introduced
at the Frankfurt International Motor Show in Germany, the Kee is an
expression of the company's emphasis on design and incorporates
styling cues that will establish a design language and identity for
The Kia Kee (pronounced 'key') is a 4.3-metre long, four-seater,
2-door coupe with svelte, newly proportioned lines resulting from a
slightly lengthened greenhouse. It is a new interpretation of a 2+2
coupe with an imposing road presence that demonstrates an
uncluttered, pure and timeless execution and represents a new design
ethos for Kia.
Designed in Europe under the guidance of Kia's Chief Design Officer,
Peter Schreyer, the sports coupe concept is named Kee for several
reasons. "Kee refers to the English word 'key' as the coupe embodies
design elements which will become essential to the future 'look' of
Kia vehicles," explains Schreyer. "The coupe also represents the
'key' which will open the door to success for our brand and
acknowledges the Chinese and Korean word 'Ki' the cultural concept
for life-force or spiritual energy."
A New Design Philosophy
The four-seater, 2-door
coupe Kee is designed with svelte, newly-proportioned lines
resulting from a slightly lengthened greenhouse. It is a new
interpretation of a 2+2 coupe with an imposing road presence that
demonstrates an uncluttered, pure and timeless execution which
represents a new design philosophy for Kia.
"More than any other car-buyer, the sports coupe enthusiast knows
instinctively when a car is right, when it is suited to its
purpose," observes Schreyer. "Shape, proportion, stance and both
tactile and emotional aspects can all add up to a car that stirs the
"The Kee is a combination of all of those elements. It is a
harmonious blend of everything that sets a sports coupe apart from a
more functional vehicle that is typically used for a wide range of
activities. The sports coupe is single minded. It is about driving,
pure and simple. It is about appearance, performance, emotion,"
Much more than just a concept car, the new Kee is also the dawn of a
new design language for the Kia brand a language that is meant to
speak to motorists around the globe about Kia's intention to become
a major automotive nameplate.
Kee embodies Kia's desire to create a family of cars that will be
instantly recognizable on the road and will have a simple yet
sophisticated appeal in dealer showrooms. Whether wide-eyed admirers
of this new generation of vehicles are existing Kia customers wise
to the quality, safety and strong value of the brand or an
entirely new audience, they will immediately recognize a range of
cars aimed at those who enjoy driving and seek the perfect machinery
to deliver that experience.
"Kee communicates a design language that will be seen on all future
Kia products," continued Schreyer. "That language is stated in
certain elements of the visual representation lines, shapes,
details. It is meant to be consistent and easy to understand;
visually strong and purposeful but capable of being transferred from
this sports coupe concept to a city runabout, a family sedan, a
load-lugging MPV or a go-anywhere SUV.
"It was essential Kee should consist of a rhythm of lines
controlled, clean, and pure. It had to have classic proportions and
be well balanced. This is the future for Kia design it displays
purpose and function while still delivering emotion" added Schreyer.
Strong and Distinctive Presence
Measuring 14 feet long,
the Kia Kee is a new interpretation of a 2+2 coupe, featuring a
broad stance and a low profile with unique exterior elements such as
a strong and powerful frontal design with distinctive headlamps and
an eye-catching LED cluster, as well as a dynamic profile with
striking greenhouse treatment. Kee keeps a simple yet distinctive
outline thanks to its long sweeping hood, slightly lengthened cabin,
sculpted flanks and strong, yet almost hidden, body lines.
Beneath the powerful and unique appearance are a host of fine
details all hinting at the car's true purpose to create a
sophisticated design entity. Whether it is the milled aluminum
B-pillar visible through the panoramic grey-tinted glass, the
distinctively individual 20-inch wheels or the small touches such as
the electronic micro-switch door release set into the side-window
glass, it is clear that this car has been lovingly created by people
who care about design.
Sleek Yet Sporty Interior
Inside, Kee looks and
feels like a true sports car in which the observant driver will
instantly feel comfortable and at ease. The cabin is designed for
maximum focus on driving. Clustered directly ahead of the driver,
the main dials and controls are simple and straightforward utilizing
Kia's new standard red-orange illumination.
Behind the square-bottomed steering wheel are paddles to shift the
six-speed semi-automatic sequential gearbox. Instead of a standard
gear stick, an ergonomically designed lever sits atop the milled
aluminum center console and requires only a nudge forward or
backward to select the desired drive mode. The top of the computer
mouse-like lever flips up to reveal the electronic starter button.
Emphasizing the theme of real-life functionality, the rear of the
2+2 cabin is sufficiently spacious to allow two adult passengers to
travel on individual seats in the back of the vehicle whenever
necessary. While Kee is not intended to be a regular four-seater,
Kia knows that real people have real needs and the Kee presents a
viable packaging layout.
The design team has concentrated on producing a realistic sports
coupe not a flight of fancy; the brand has no intention of moving
into the exotic sports car territory that others so amply fill.
Every element of the Kia Kee design is clear, easy to understand and
use. All the main controls are fly-by wire, but their feel has been
created to deliver a sense of tradition. For example, the toggle
switches mounted on the dashboard echoing the DNA of generations
of sports cars let drivers navigate intuitively through the
interface menu of the info-media center.
New Generation Engine
After pressing the
starter button the driver will immediately recognize the throaty
roar of a V6 engine. The next generation 2.7-liter MUE-II engine
produces 197 horsepower and delivers instant response, enormous
flexibility and scintillating performance on any road.
Light-weight aluminum or plastic panels and components were used
wherever possible in order to reduce engine weight and keep the
emphasis on rapid and controlled acceleration that ensures simple
fun and driving pleasure. The result is a low curb weight with
excellent balance biased toward the front of the front-wheel drive
car to deliver neutrally safe handling. Kee could also be built with
rear wheel drive or even all-wheel-drive for even more spirited
Kee is the first step toward a new family look for Kia vehicles
underscored by a focus on distinctive design. Kee lays down very
clear indications of how Schreyer and his design team intend future
Kia vehicles to look and displays elements that its creators will
transfer to future production models.
Kia Motors America the sales, marketing and distribution arm of
Kia Motors Corporation in Seoul, South Korea offers a complete
line of vehicles through more than 640 dealers throughout the United
States. In 2009, KMA's first U.S. plant in West Point, Ga. will