liter Hemi V8
(from Chrysler Press
Release) A Custom SR 392 Roadster Featuring a 392 HEMI Crate Engine
from Mopar Will Debut at the 2007 SEMA Show
* The distinctively Detroit roadster is a collaborative build
project between Chryslers Mopar Underground SEMA design team and
* The SEMA Show, the annual showcase of technology, trends and
products representing the $36.7 billion automotive parts and
accessories industry, will be held Oct. 30 Nov. 2, 2007
* The Mopar booth (#42427) is located in the lower South Hall of the
Las Vegas Convention Center
Auburn Hills, Mich., Oct 29, 2007 - What do you get when you combine
the new 392 HEMI crate engine from Mopar with the worlds
first-ever steel reproduction of a 1927 street rod body and three
car-crazy designers? The result is a custom SR 392 Roadster that
will debut in the Mopar booth (#42427) at the 2007 Specialty
Equipment Market Association (SEMA) Show. The SEMA Show is the
annual showcase of technology, trends and products representing the
$36.7 billion automotive parts and accessories industry that will be
held Oct. 30 Nov. 2, 2007 at the Las Vegas Convention Center.
For nearly two years, Chryslers Mark Allen and Ralph Gilles planned
to build the SR 392 Roadster as a SEMA stunner with Michael Chetcuti
of Livonia, Mich.-based auto supplier, Quality Metalcraft (QMC).
Allen is chief designer, Jeep/Dodge Truck Studios Chrysler LLC
and Gilles is Vice President of Jeep/Truck & CFM Design Chrysler
LLC. Gilles and Allen are members of Chryslers Mopar Underground
SEMA design team, a group of in-house automotive enthusiasts who
donate their time to SEMA project vehicles.
Allen said, "It was important to convey the cars theme as an homage
to Detroit the cool Detroit with its unique artistic community,
music and gritty vibe. We used durable materials and let the
mechanicals show to reflect the industrial backbone of the city. We
wrapped it all up in a high-gloss black-and-chrome wrapper to evoke
Detroits cool attitude."
Allen, Chetcuti and Gilles saw a challenge in proving that the
6.4-liter HEMI crate engine could apply to a vehicle other than
traditional muscle cars or modified upfits. The teams idea was to
redefine the classic hot rod with a more functional urban and
industrial attitude to create a distinctly Detroit roadster.
The project was assisted by Chetcutis QMC since the company has
tooled, designed and now stamps the first-ever steel reproduction of
a 27 street rod body the Shadowrods XL-27 Roadster and Lakes
Modified bodies developed by hot rod legend Jon Hall.
The core design elements of this roadster speak to the grit and
industrial edge of our city, said Chetcuti. Things like the
mezzanine flooring detail and Eames-inspired seating these take an
industrial cue but are by no means 'rat-rod.' It is a refined and
organized design throughout.
After several design variations were discussed (California hot rod
king Chip Foose even had a peek), Allen brought his full resources
to the designs completion. QMC stamped and performed the initial
assembly on the reworked Shadowrods body and fabricated and fit
the revised hood, hood side panels, lower rocker panels and doors to
With the cars extremely low stance, Shadowrods was asked to build a
custom frame using a unique staggered truss concept. For the final
build of the SR 392 Roadster, QMC turned to longtime concept- and
show-car builder Wheel to Wheel Powertrain of Madison Heights, Mich.
Overseen by Gilles, the Mopar Underground SEMA design team has been
customizing Chrysler, Jeep and Dodge production vehicles for the
SEMA show since its creation in 2002. The team creates tricked,
tuned and customized vehicle concepts meant to develop performance
parts, accessories and customization, vehicle concepts and keep the
Mopar spirit and passion alive.
About Quality Metalcraft
For more than 40 years, Quality Metalcraft (QMC) has been one of the
leading prototype and low-volume production automotive suppliers in
the world. Operations at QMC's massive Livonia, Mich., campus cover
all phases of design, engineering and manufacturing from tooling to
advanced laser and stamping capabilities. Projects include
everything from simple brackets to large advanced prototype full
body assemblies. Visit www.qualitymetalcraft.com for more
The Specialty Equipment Market Association (SEMA) Show, the annual
showcase of technology, trends and products for the $36.7 billion
automotive parts and accessories industry, will be held Oct. 30
Nov. 2, 2007, at the Las Vegas Convention Center. The premier
automotive specialty products trade event in the world, SEMA draws
the industrys brightest minds and hottest products to the Las Vegas
Convention Center and attracts more than 100,000 industry leaders
from over 100 countries in the automotive, truck and SUV markets.
Open to domestic and international industry professionals and media,
the 2007 SEMA Show will feature more than 2,000 exhibitors. More
than 100,000 are expected to attend this year. SEMA was founded in
1963. The industry provides appearance, performance, comfort,
convenience and technology products for passenger and recreational
70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the
growing enterprise led to the formation of the Chrysler Motor Parts
Corporation (CMPC) in 1929.
Originally used in the 1920s, Mopar (a simple contraction of the
words MOtor and PARts) was trademarked for a line of antifreeze
products in 1937. It was also widely used as a moniker for the CMPC.
The Mopar brand made its mark in the 1960s the muscle car era. The
Chrysler Corporation built race-ready Dodge and Plymouth package
cars equipped with special high-performance parts. Mopar carried a
line of Special Parts for super stock drag racers and developed
its racing parts division called Mopar Performance Parts to enhance
speed and handling for both road and racing use.
Today, Chryslers Global Service and Parts division is responsible
for the manufacturing and distribution of nearly 250,000 authentic
Mopar replacement parts, components and accessories for Chrysler,
Jeep and Dodge vehicles sold around the world. To assure quality,
reliability and durability, all Mopar parts and accessories are
designed in strict adherence to Chrysler engineering standards.