2007 Mitsubishi Double Shotz Concept
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(from Mitsubishi
Press Release) Toy manufacturer Mattel has announced that
Mitsubishi Motors Research and Design of America (MRDA) employee
Gary Ragle is among seven designer finalists to be selected in the
company's first-ever Hot Wheels Designer's Challenge. MRDA was
among six automotive manufacturers to participate in the challenge,
which marked the first time Hot Wheels has turned outside the
company to seek new vehicle designs.
Created to represent the ultimate Mitsubishi vehicle and the spirit
of the brand's future, the sleek design of Ragle's Mitsubishi Double
Shotz celebrates the 4G63 engine and the Lancer Evolution. "The
design takes the concept of the Lancer Evolution to the next level
and ties it in with the enjoyment and imagination of the Hot Wheels
brand," said Ragle.
After being selected by a panel of judges that included editors from
the Los Angeles Times, Car and Driver, and Men's Journal, along with
Hot Wheels designers and executives, the designs were unveiled at
the Specialty Equipment Market Association (SEMA) Show in Las Vegas
on October 30th, 2007. The Hot Wheels Designer's Challenge product
line will be available in stores in the spring of 2008.